Tuesday, December 6, 2011

Windows 8 Apps Store

Two hour preview event in San Francisco on December 6 will take place where Microsoft plans to share more information about the Windows 8 app store. Microsoft has invited select developers and local press to hear more details on the Windows Store.

What Else is Happening on December 6?
Well, on December 6 Microsoft also will be rolling out its new Xbox 360 dashboard. Testers who’ve been working with a test version of the dashboard (under non-disclosure-agreement terms) have mentioned the new app store functionality in the dashboard. Facebook, Hulu, Netflix and Twitter are listed under apps in the preview.

Are these two events a coincidence?
Consider that back in September, Microsoft officials shared some high-level details about the Windows Store at the Build conference, even though the Store isn’t operational in the Windows 8 Developer Preview build.
Apparently all Metro-style apps (the Metro-Windows 8 UI) would be available only via the Windows Store. Metro apps will have an account-based protection (not a machine based) licensing model that is limited to a set number of machines, i.e., 5. So users will be able to access app trials, buy/download Metro-style apps, license them, and have them serviced through the Store.

Desktop apps that are non-Metro style will be able to be promoted in the Windows Store if they meet Microsoft’s Desktop App certification requirements, and will be discoverable via the Windows 8 store.
Windows 8 Desktop Apps will be neither licensable nor downloadable (i.e., able to take advantage of the Windows 8 “fulfillment service”) from the Store. Instead, Microsoft will only provide a link to the Windows Store for Desktop Apps on Windows 8 on x86/x64 and ARM.

So where does this lead to Xbox 360?  Apparently the new app store functionality that is in the Xbox dashboard and it will allow apps for Facebook, Hulu, Netflix and Twitter in the preview.
The big thing is that Windows 8 is moving fast in the direction of making a commercial impact. No longer is Microsoft hiding it’s OS with nicknames or hidden names, and you never know what will be in the OS until it is released. Now, Microsoft is using the marketing element to make people anticipate what will come, and further report on it.

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